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Favorite Demographic Variables ​

Quick Answer ​

Click the heart icon on any demographic variable to mark it as a favorite. Favorites appear with a pink heart and can be sorted to the top in both Demographics and Variable Importance views.

Where Favorites Appear ​

Favorites are used in two analytics sections:

  1. Demographics - Filter to show only favorites, sort favorites to top
  2. Variable Importance - Sort by favorite status in the legend table, highlight favorites on the sunburst chart

How to Favorite a Variable ​

In Demographics ​

  1. Open Location Analytics for any location
  2. Scroll to the Demographics section
  3. Find the variable you want to favorite
  4. Click the heart icon next to the variable name
  5. The heart turns pink to confirm it's favorited

In Variable Importance ​

  1. Scroll to the Forecast Drivers section
  2. Find the variable in the legend table
  3. Click the heart icon in the Favorite column
  4. The heart turns solid pink

Managing Favorites ​

Adding a Favorite ​

  • Click the outline heart (gray) next to any variable
  • The heart turns solid pink immediately (optimistic update)
  • The favorite is saved to your SiteZeus account

Removing a Favorite ​

  • Click the solid pink heart to unfavorite
  • The heart returns to gray outline
  • The change is saved immediately

Favorites Sync ​

  • Favorites are synced with your SiteZeus account
  • They persist across sessions, devices, and projects
  • Changes sync in real-time

Using Favorites in Demographics ​

Filtering by Favorites ​

  1. Click the Favorites button (heart icon) in the Demographics panel header
  2. Only favorited variables are displayed
  3. The counter shows your total favorites count (e.g., "Favorites (8)")
  4. Click again to show all variables

The Favorites filter state is saved as a workspace preference and is remembered across page refreshes and sessions. If the filter is active when a report is generated, the report's Demographics section will display only your favorited variables.

Sorting by Favorites ​

  • In List view, click the heart column header to sort favorites to the top
  • Favorited variables appear first, followed by non-favorites

Using Favorites in Variable Importance ​

In the Legend Table ​

  • The Favorite column (heart icon) shows favorite status for each variable
  • Sort by favorites: Click the heart column header to group favorites at the top
  • In Category/Impact view: Categories with more favorites rise in the sort order, and favorite variables are listed first within each category

On the Sunburst Chart ​

  • Use the Indicator Mode setting to highlight favorite variables
  • Choose "Favorite" to show indicator lines for your favorited variables
  • Alternatively, choose "Top 5" to highlight the five most impactful variables

Tips ​

What to Favorite ​

  • Variables most relevant to your business model
  • Metrics you compare frequently across locations
  • Key performance indicators for your industry

Efficient Workflow ​

  • Set up favorites once, then use the Favorites filter for quick analysis
  • Sort by favorites in Variable Importance to focus on what matters to you
  • Favorites work across all locations, so set them based on your general needs

Troubleshooting ​

Heart Icon Not Responding ​

  • Wait for the current toggle to complete (one at a time)
  • Check your internet connection (favorites sync to the server)
  • Refresh the page if the state seems stuck

Favorites Not Showing in Variable Importance ​

  • Ensure the Favorite column is enabled in Display Options (gear icon)
  • Demographics must be loaded first (favorites come from demographics data)
  • Check that you have favorited variables in the Demographics section

Favorites Count Seems Wrong ​

  • The count reflects variables favorited across all demographics
  • Some variables may appear in multiple categories
  • Refresh demographics data if the count seems stale

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