Claritas Demographics

Quick Answer

Claritas provides the legacy base demographics data bundle for US projects: holistic census-based data including age, ethnicity, income, household, and population breakdowns. It helps you identify key demographic profiles and compare differences across trade areas. New projects use AGS Demographics as the base demographics source.

Overview

Claritas is a US data provider specializing in consumer and demographic data built on census sources. In SiteZeus, the Claritas bundle supplies the same categories of base demographics that power the Demographics panel, reports, and your predictive model:

• Population counts and density
• Age distribution
• Income and household breakdowns
• Ethnicity and other population characteristics

Claritas and AGS

SiteZeus is migrating base demographics from Claritas to AGS. If your project still uses the Claritas bundle, you may see a notice on the Data page suggesting the AGS Base Demographics bundle update. The two bundles cover the same demographic categories, so switching providers does not remove any panel or report sections.

Related Topics

• Data Bundles Overview
• AGS Demographics
• Understanding Demographics Data