Proposed vs Existing Sites

Quick Answer

Proposed sites are potential new locations being evaluated (with full Zeustimate analytics), while existing sites are current operating locations (showing actual revenue metrics).

Site Types Overview

Zeus.ai categorizes locations into four main types:

Site Type	What It Is	Example
Existing	Current operating locations	Your open stores
Proposed	Potential new locations	Sites under consideration
Search	Temporary pins from search	Address lookup results
Layer	External data sources	Competitor locations

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Existing Sites

What They Are

Current locations that are already part of your portfolio - open, operating, or recently closed.

Status Categories

Status	Color	Description
Mature	Blue	Established, fully operational locations
New	Purple	Recently opened locations (ramping up)
Non-Traditional	Cyan	Non-standard format locations (kiosks, food trucks, etc.)
Closed Permanently	Gray-Blue	Locations that have permanently closed
Closed Temporarily	Gray-Blue	Locations temporarily not operating

Available Analytics

Feature	Existing Sites
Address and location	✅ Yes
Actual revenue	✅ Yes (when available)
Revenue Grade (A-F)	✅ Yes
Revenue Metrics display	✅ Yes
Demographics	✅ Yes
Forecast Drivers	✅ Yes
Smart Comparables	✅ Yes
Location Attributes	✅ Yes

Note: Existing sites show Revenue Metrics (actual performance) rather than Zeustimate Forecast (prediction).

Use Cases

• Portfolio overview and analysis
• Performance benchmarking
• Calculating AUV (Average Unit Volume)
• Understanding successful location characteristics

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Proposed Sites

What They Are

Potential new locations being evaluated for expansion - not yet built or operating.

Status Categories

Status	Color	Description
Consideration	Green	Under initial evaluation
Approved	Blue	Approved for development
Letter of Intent (LOI)	Orange	LOI signed, pending finalization
In Development	Pink	Currently being built/prepared
Non-Traditional Consideration	Teal	Non-standard format under evaluation
Trade Area Seed	Lime Green	Used for trade area analysis
Dead Deal	Gray	No longer being pursued
Rejected	Gray	Formally rejected

Available Analytics

Feature	Proposed Sites
Address and location	✅ Yes
Zeustimate (revenue prediction)	✅ Yes
Revenue Grade (A-F)	✅ Yes
Confidence Interval	✅ Yes
Demographics	✅ Yes
Forecast Drivers	✅ Yes
Smart Comparables	✅ Yes
Location Attributes	✅ Yes

Note: Proposed sites show Zeustimate Forecast (prediction) with confidence ranges and upside/downside analysis.

Use Cases

• Site selection and prioritization
• Expansion planning
• Market analysis
• Revenue forecasting

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How to Tell Them Apart

On the Map

Marker colors indicate the specific status category, not just site type:

• Blues, purples, and grays typically indicate existing sites
• Greens, oranges, and pinks typically indicate proposed sites

In the Analytics Panel

• Existing sites show "Revenue Metrics" heading
• Proposed sites show "Zeustimate Forecast" heading

In the Sites Tab

• Filter by Site Type (Existing/Proposed) to see only one type
• The location list shows type indicators

In AI Responses

When asking about a location:

• Proposed site → AI discusses "Zeustimate" and "predicted" revenue
• Existing site → AI discusses "actual" revenue and "Revenue Metrics"

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Analytics Differences

Revenue Display

Existing Sites:

Revenue Metrics
$1,850,000 (Actual)
Grade: B - High Performer

Proposed Sites:

Zeustimate Forecast
$1,850,000 (Predicted)
Confidence: $1.5M - $2.1M
Grade: B - High Performer

Key Distinctions

Metric	Existing	Proposed
Revenue source	Actual data	AI prediction
Confidence interval	Narrower (historical variance)	Wider (prediction uncertainty)
Used for AUV calculation	Yes (mature sites)	No
Shows upside/downside	Yes (vs historical)	Yes (vs confidence bounds)

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Other Site Types

Search Sites

• What: Temporary pins from address searches or pin drops
• Color: Pink/Red
• Analytics: Full Zeustimate (treated as potential proposed site)
• Persistence: Temporary unless saved

Layer Sites

• What: External data sources (competitors, POIs)
• Color: Varies by data source
• Analytics: Limited to what's in the external data
• Use: Competitive analysis, market context

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Common Questions

Can I see Zeustimate for existing sites?

Existing sites show Revenue Metrics (actual revenue) instead of Zeustimate (prediction). The visualization format is the same, including grade, AUV comparison, and confidence range.

Why do some proposed sites lack analytics?

• The site may be newly added with pending data
• Required data may not be available for that area
• Check with your administrator if analytics are missing

How do grades compare between existing and proposed?

Grades use the same scale and calculation - both compare to the mature site revenue distribution in your portfolio.

Can a proposed site become existing?

Yes. Once a proposed site opens, its status is updated to an existing category (typically "New" initially, then "Mature" after establishment).

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Converting Between Site Types

You can change a location's site type using the dropdown in the location hover card or analytics panel.

What Happens to Location Attributes?

Conversion	Attributes Behavior
Existing → Proposed	✅ Preserved - all attribute values are kept
Proposed → Existing	✅ Preserved - all attribute values are kept
Search → Existing/Proposed	✅ Template defaults applied and saved - uses your starred/default template, persisted to the new site immediately
Layer → Existing/Proposed	✅ Template defaults applied and saved - uses your starred/default template, persisted to the new site immediately
Any → Layer	❌ Not preserved - layers don't support custom attributes
Any → Search	❌ Not applicable - search pins are temporary

Key Points

• Existing ↔ Proposed: Your attribute values (square footage, seating count, etc.) are fully preserved when converting between existing and proposed sites.
• From Search/Layer: When converting a search pin or layer location to an existing/proposed site, the system automatically applies your default attribute template values and saves them to the new site record. The site's forecast starts from a meaningful baseline rather than arriving with empty attributes.
• To Layer: Converting to a layer site will lose custom attribute values since layer sites use external data.

Tip

If you have specific attribute values for a location, convert it to an existing or proposed site first before editing - your values will be preserved across future type changes.

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Related Topics

• Understanding Zeustimate
• Location Attributes
• Revenue Grades
• Using Filters
• Map Markers and Icons