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Spatial.ai Proximity
Quick Answer
The Spatial.ai Proximity bundle helps you answer the question "Who is my customer?" It provides social-based consumer segmentation profiles built from billions of geotagged conversations across social platforms, classifying areas into 70 unique behavioral segments indexed against the national average.
What Is Spatial.ai?
SiteZeus partners with Spatial.ai to bring you social-based consumer segmentation profiles derived from billions of geotagged conversations happening on social platforms. Because the data reflects where customers go rather than where they live, it captures sentiment while people are out shopping, working, or walking the dog. You get a better feel for who your customer is, where they are, and what kinds of words, hashtags, and conversations they are having.
Quick Facts
| Fact | Value |
|---|---|
| Index range | -10 to 10, where 0 is the 50th percentile (national average) |
| Data age | Two-year window of data, updated twice per year |
| Census area size | Block group level |
| Data source | 30 million social media users, gathered through paid partnerships and open APIs |
Segment values are relative to the nation: a positive index means the segment over-indexes in that area compared with the national average, similar to how Black Box Intelligence data displays.
Where You See Spatial.ai Data in SiteZeus
Spatial.ai data behaves like other variables in SiteZeus:
- Location Analytics: social segment variables for a selected location, grouped in the Social category
- Predictive model: once licensed, Spatial.ai segments are incorporated into your model alongside demographics and traffic, and appear in Variable Importance
Why does model impact matter? The more data available to your model, the better the chance your model accuracy improves, resulting in improved revenue forecasts.